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Mapping Strategies is your partner in critical data analysis and planning. We leverage an array of tools to help your organization chart a path forward: geographic information systems; public opinion research; statistical data modeling; human subject research certification; and on-site large-scale media production.

People often ask what exactly that means.

Mapping Strategies helps people map a strategy with their data and here are three examples in a 3-minute video:



Here come the Iowa Caucuses!

Top 5 things to know about the Iowa Democratic Party Caucuses:

1. A nominee is competing for state delegate equivalents (SDE) NOT votes.

2. A caucus participant's value is a function of the SDE value of his/her precinct; the number of delegates the precinct elects; and the turnout precinct caucus  night. 

3. An individual caucus participant's SDE value varies from participant to participant: some people's support is worth more than others.

4. The caucuses are based on the electoral geography concept of neighborhood theory.  The party seeks to nominate a candidate that is electable in the general election.  More SDE value are assigned to those precincts that vote for Democrats in the general election.  The people in these precincts are often overwhelming Democrats, but sometimes they are not.  Sometimes no party voters or  Republican voters turned out in-force for a Democratic candidate in the general election.  Or as is the case this time, in the gubernatorial election of 2014, fewer areas voted Democratic, affecting the concentration of SDEs.

5. There are 1,689 separate precinct nominations; the outcome in one precinct caucus does not affect the outcome in another, unlike a primary election. 

Iowa's 1,689 Precinct Caucuses are well suited for geographic information systems (GIS).
Top Five Things Mapping Strategies' GIS can help you with in the Caucuses:

1. Campaign Modeling

2. Geocoding

3. Demographic Analysis

4. Online Walking Decks

5. Leveraging Spatial Data