Anything that exists can be represented spatially; take any list of people, places, or things and put them on a map. Geocoding is the starting point for spatially relating data and allows for mission-centric planning and targeted marketing.
Be Creative and Think Programmatically.
Demographic data sources are assembled and put into a format where they can be consumed with freeware GIS so that clients may study it and ruminate on different scenarios.
The State of Iowa has undertaken a statewide address geocoding project which will produce a single, standardized statewide GIS dataset, including building footprints. This will offer increased efficiencies in many areas, especially routing of vehicles. As fuel and transport costs continue to rise, smart and efficient routes are more necessary now than ever before.